CACCIA: THE PURSUIT embodies a relentless search of the unknown, driven by the yearning for discovery. It's the thrill of stepping beyond the familiar, embracing uncertainty with open arms. THE PURSUIT is not just about reaching new destinations but is also about the journey itself — each step filled with abandon. It fuels the spirit with courage, creating a tapestry of memories that define who we are, inspiring us to explore the boundless possibilities of life.

Olfactory studies indicate that scent is not just a sensory experience but a strategic element that can influence consumer behavior and brand loyalty. Linked to memory and emotion, a signature scent can serve as a powerful tool for enhancing brand recall. It can become an integral aspect of your brand’s identity, making it instantly distinctive and recognizable, creating an inviting and unforgettable atmosphere.

Tracy was inspired to create the HOCKLEY Collection as her personal expression of how a scent can capture a moment and revive encounters long forgotten. The HOCKLEY name was taken from her ancestor’s Annapolis-based home named, Hockley in the Hole, as her way of thanking those who came before her. Their sacrifices paved the way for opportunities that continue to benefit future generations.